Return on Investment (ROI) Calculator
Calculating your Return on Investment, or ROI, is essential for any busines owner. It helps not only to determine profit margins but also helps in understanding the value of money spent on marketing activities.
It is versatile, yet simple. ROI can be used as a down-and-dirty method of determining the results of a marketing campaign’s profitability. The calculation itself is not too complicated. The interpretation of the results can lead to finding other avenues of marketing that may be more profitable or provide validation that marketing efforts are on track. If your ROI is less than 100%, then you probably need to tweak your marketing efforts or find other avenues of marketing that will produce better results.
A Return on Investment (ROI) calculator, like the one we use on this site, will give you your ROI as a percentage and give you the guidelines to evaluate that percentage as well.