#5 24-hr customer service: There’s nothing quite like being able to contact a company any time of the day and chat with someone. A person is great, but you can’t always find someone at 3:00 am to answer your questions or take your order. Your company needs to have a 24-hour online presence in this day and age, and that includes a way for customers to get a hold of you for quick questions and answers about your products and services. A chatbot fills this need.
#4 Cost Savings: While human interaction is preferred by many, do you want to pay to have a call center answering calls for your business 24/7? What about overtime or weekends? While you’ll likely still want to have someone available during business hours, there’s no need to hire additional personnel to man the phones or your website’s interactive chat for evenings and weekends.
#3 Personalized Experience: Chatbots are not just about simple questions and answers. They are programmable and utilize artificial intelligence learning to engage effectively in human conversation. When you use a chatbot to interact with a customer, they can address them by name and pull in other information from their social media profiles to enhance the interaction, personalizing the whole experience.
#2 Customer Demographics: Chatbots can gather information and collect data from the originating social media sites and aggregate that data to give you a better insight into who your customers are. Imagine knowing your customers’ interests or knowing the most common times they are online. You’ll get to know your customers better and have the ability to personalize content, draw in new potential customers or keep current customers coming back for more!
#1 New Customers: Obviously, the best reason to have a chatbot is that they can significantly help you bring in new customers. Whether they discover your chatbot through a visit to your social media page or your website, chatbots can take the conversation from introduction to closing the sale. They can be both the receptionist and the salesperson. What’s a better use of an investment in your business than generating new leads and nurturing relationships with new and current customers?